
Connect and Convert Using Empathy in B2B Copywriting
Empathy transforms your writing from informative to influential. Use these four techniques to write your client’s copy with empathy.

Empathy transforms your writing from informative to influential. Use these four techniques to write your client’s copy with empathy.

Breaking into B2B for freelancers who previously supported B2C clients can be confusing. In this 4-part series, Rebekah Mays outlines how she, and you, can kickstart a success B2B business.

Want to generate more leads for your writing business? Use Rebekah Mays’ five steps to better B2B marketing results.

Do you have a client profile? How clear is that description? Rebekah Mays shares why you need to clarify your ideal client profile.

These five tips will help you leverage your strengths and your connections to trade up to bigger and better B2B writing clients.

Thinking about taking your freelance business full-time? Know these five truths about B2B to help you be more successful more quickly.

In Part Three of her challenge to build resilience into her B2B freelance writing business, Barbara Field has additional tips for you.

Do clients want to know how you’re using AI? Set their minds at ease. Here’s how to prove your B2B writing content is human-generated.

Effective copywriting techniques are rooted in understanding human psychology, which is timeless. Here’s how to adapt them for digital.

How does the term “demand gen” differ from lead gen? Read on for what the difference means to your B2B content business.

Empathy transforms your writing from informative to influential. Use these four techniques to write your client’s copy with empathy.

Breaking into B2B for freelancers who previously supported B2C clients can be confusing. In this 4-part series, Rebekah Mays outlines how she, and you, can kickstart a success B2B business.

Want to generate more leads for your writing business? Use Rebekah Mays’ five steps to better B2B marketing results.

Do you have a client profile? How clear is that description? Rebekah Mays shares why you need to clarify your ideal client profile.

These five tips will help you leverage your strengths and your connections to trade up to bigger and better B2B writing clients.

Thinking about taking your freelance business full-time? Know these five truths about B2B to help you be more successful more quickly.

In Part Three of her challenge to build resilience into her B2B freelance writing business, Barbara Field has additional tips for you.

Do clients want to know how you’re using AI? Set their minds at ease. Here’s how to prove your B2B writing content is human-generated.

Effective copywriting techniques are rooted in understanding human psychology, which is timeless. Here’s how to adapt them for digital.

How does the term “demand gen” differ from lead gen? Read on for what the difference means to your B2B content business.
Take a look if you’re serious about accelerating your skills and income potential.
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