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Your B2B writing path is our passion and has been since we launched in 2013!
Formerly known as B2BWritingSuccess.com, B2B Writers International is a Division of American Writers & Artists Institute (AWAI), a leading publisher of copywriting and content writing training programs and support. Since 1997, AWAI has been the springboard for countless thriving writing careers, including thousands of professional B2B writers working as freelancers and in-house staff writers.
We recently re-branded as B2B Writers International to reflect our global B2B writing community and to continue providing world-class training on an ever-expanding scope of B2B writing opportunities.
Count on us to deliver practical, real-world guidance from experienced B2B writing professionals.
Meet the core team behind B2B Writers International, working with B2B clients every day.
Pam is a 45+year B2B Copywriting veteran, boosting lead-gen and sales success for all kinds of companies/clients including manufacturers, tech/software/SaaS companies, trade associations, huge corporations, small firms, trade journals, and more. She’s written just about every type of marketing material there is, including web/digital, video, print, direct mail, trade show promotions and presentations… you name it.
And, while she’s been focused primarily on the veterinary B2B niche market since 2001, she’s written for a wide range of industries including tech, human medical and life science, manufacturing, professional service providers, and even commercial dumpsters! Her client list includes Bangor Hydro-Electric Company, Trustworthy Hardware, Bath Iron Works, IDEXX, LCG Clinical Diagnostics, LifeLock Business Solutions, National Semiconductor, and the NAVC (North American Veterinary Community).
Pam has been an AWAI member and training guide for 20+ years, its Learning Chief for 10+ years, and the guide behind a number of its programs that are B2B copywriting inclusive.
“B2B is my JAM! I’m excited to help you build your skills and land great opportunities in this exciting and ever-evolving world where organizations need skilled writers who know what works.”
Steve is an award-winning B2B copywriter and trainer with 20+ years of experience. He has written thousands of marketing pieces for more than 100 companies. (He types fast!) He also runs his popular B2B copywriting workshops for in-house marketing teams. Steve’s excited to be teaching courses here at B2B Writers International. He’s the author of The Everything Guide To Writing Copy (Simon & Schuster) and the proud recipient of AWAI’s 2016 Copywriter Of The Year. When he isn’t writing or teaching, Steve is a classic suburbanite and enjoys cycling, hiking, and hanging out at cafés.
Lisa started her career in the corporate world but decided after 25 years she needed a change. She found copywriting in 2015 and settled into B2B writing in 2016 with B2B SaaS clients and B2B training clients. In 2019, she began writing B2B copy for her corporate employer, Eastman Kodak Company as well. Eventually, Lisa decided to focus on the training and education niche as it was such a natural fit. She spent over 20 years volunteering in NYS PTA and believes education and training are the keys to people being able to achieve their dreams.
In addition, B2B Writers International is delighted to have a team of regular B2B columnists who cover the growing world of B2B writing skills and opportunities. Meet our contributors. And, each of the programs in our B2B writer training catalog has been created by a B2B writing expert.
