Master your B2B writing career here! You’ll find an ongoing wealth of information on B2B skill-building… on a wide range of project types. You’ll also see plenty of tips on approaching clients with confidence, building your freelance B2B writing business, becoming a highly valued B2B consultant… and other real-world insights to stay inspired, motivated, and overflowing with ideas.
Leads are critical to B2B companies. And AI can help. Here are five real-life ways to use AI to help B2B clients generate leads.
Too much proof in your copy reduces its power. Read here to discover how to choose the right proof, in the right amount.
Status quo bias in B2B buyers makes them resistant to change. Here are 4 smart ways to overcome that bias and move B2B buyers to act.
Think your sales enablement services are only for Sales teams? See how B2B customer service can be improved with sales enablement copy.
Interactive content marketing generates more leads for B2B companies. Here are seven types that have proven effective.
It’s not enough to simply use good B2B SEO tactics anymore. You also need to write for the AIs if you want your content to be found.
Following Brendon Burchard’s 5 Major Moves Strategy, Jennifer Ayling shares how you can adopt those moves to grow your B2B business.
Completed your client’s B2B blog? If you want to make more money, offer to repurpose a blog… into as many as seven formats.
Take a look if you’re serious about accelerating your skills and income potential.
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