
Use the “Jobs to Be Done” Framework to Fill Your Client Roster
Fill your client roster for your writing business with JTBD, the method Harvard Business School teaches and corporate consultants use.

Fill your client roster for your writing business with JTBD, the method Harvard Business School teaches and corporate consultants use.

Do you have a client profile? How clear is that description? Rebekah Mays shares why you need to clarify your ideal client profile.

These five tips will help you leverage your strengths and your connections to trade up to bigger and better B2B writing clients.

Thinking about taking your freelance business full-time? Know these five truths about B2B to help you be more successful more quickly.

In Part Three of her challenge to build resilience into her B2B freelance writing business, Barbara Field has additional tips for you.

When you recharge your batteries and take a break… is it enough? Transform your B2B copywriting game with the right self-care.

When Barbara lost her anchor client, she needed to do some work to build a resilient writing business. Here’s the progress she’s made.

As you close out one year and plan for the new one, there are actions you can take to set yourself up for a strong New Year.

You can conquer the top 10 challenges of building a B2B copywriting business by shifting and overcoming. Here’s how.

Some clients may perceive any writer could do the job for them. Use these 7 tips to avoid commoditization of your B2B writing services.

Fill your client roster for your writing business with JTBD, the method Harvard Business School teaches and corporate consultants use.

Do you have a client profile? How clear is that description? Rebekah Mays shares why you need to clarify your ideal client profile.

These five tips will help you leverage your strengths and your connections to trade up to bigger and better B2B writing clients.

Thinking about taking your freelance business full-time? Know these five truths about B2B to help you be more successful more quickly.

In Part Three of her challenge to build resilience into her B2B freelance writing business, Barbara Field has additional tips for you.

When you recharge your batteries and take a break… is it enough? Transform your B2B copywriting game with the right self-care.

When Barbara lost her anchor client, she needed to do some work to build a resilient writing business. Here’s the progress she’s made.

As you close out one year and plan for the new one, there are actions you can take to set yourself up for a strong New Year.

You can conquer the top 10 challenges of building a B2B copywriting business by shifting and overcoming. Here’s how.

Some clients may perceive any writer could do the job for them. Use these 7 tips to avoid commoditization of your B2B writing services.