You do site audits for clients… but do you know how to use the same thought process for yourself by auditing successful B2B writers?
White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
Ever had a client accept your copy but post a different version? Messy messaging costs your clients. Here’s how to help them fix it.
Your freelance business is set up and you have copywriting skills. Now it’s time to market your new freelance writing business. Follow this roadmap to B2B clients.
Become a speaker to grow your B2B freelance writing business? Yes, you can get major benefits from speaking. Here’s how.
When a client sent me a draft of a strategy she’d cooked up with AI, I almost missed the B2B writing opportunity. But I didn’t.
B2B companies are using AI for content. But they’re using B2B writers too. Here’s where your skills are needed in the hybrid workflow.
It might seem like doing exactly what your client asks for is your best option. But you’ll please your clients more by asking questions.
Even if you have good business results, one or more of these five elements of the writing process can help you improve them.
Every B2B website must answer these 4 questions to win buyer trust and keep them on the site. Give your clients’ web copy an upgrade.
B2B buyers are using AI’s GEO for search and discovery. So how do you position your B2B writing content so it has GEO visibility?
Marketers don’t see the value in content when it isn’t decision-driving content. So how do you create that? Ask the right questions.
These inspirational examples of LinkedIn use shine the light on how to go from B2B LinkedIn influencer to visible creator.
Think consistent posting on LinkedIn is too hard? These three mindset tricks help you consistently use LinkedIn for lead generation.
You can have a global writing business without leaving your home. Steve Maurer shares his accidental journey to international writer.
When a client changes scope or scale, instead of reacting, use this four-step process to stay focused on the problem to be solved.
Don’t struggle in the face of writing obstacles. Use these three principles to transform obstacles into opportunities for action.
I normally trade time for money writing for clients. But that’s changing. Here’s how I’m using AI to build a clientless business.
Besides providing a good living, what else would a successful business deliver? Here are some metrics of successful LinkedIn creators.
Based on seven years of consistent posting, these content strategies are most effective for writers to find leads from LinkedIn.
Want to establish your credibility and earn more? Use these top tactics and tools well-paid LinkedIn creators are using right now.
This article starts a series that explores a “live here, work there” lifestyle many freelancers are embracing… even for B2B writing.
You submitted your best work… and your B2B client doesn’t like your copy. Now what? Use this four-step process to get back on track.
You got the B2B writing project! Now set up your success from the moment the client says yes by doing the boring stuff. Like this.
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