Use these 7 practices to find the right words to elevate the B2B onboarding experience, helping new users use the product effectively.
Quoting the fee for a blog? Simple. But what about pricing content strategy projects? This framework demystifies that process.
Think strategy work is one-and-done? Not so fast. Unlocking the power of content strategy retainers can grow your B2B writing business.
Running your B2B content strategy business requires some essential tools. See inside for your content strategist toolkit.
Use these impactful ideas to create a B2B content strategy portfolio that demonstrates your competence.
Incorporating data into content can generate more leads and conversions. Here are 12 ways to use data in your content creation process.
When you create content, how do you know if it’s working? Use data. Below are eight steps to creating a data-driven content strategy.
Account-based marketing strategies aren’t just for B2B companies. Use them to market your own freelance writing business.
Combining good UX practices with effective SEO helps search engines… and the users looking for answers… find your client’s B2B website.
B2B UX writing gives you an opportunity to delight your prospect or lose them to the competition. Here are 10 rules you need to know.
