Here are four myths about thought leadership that need to be debunked. Your voice is important to your audience… let them hear it.
Evergreen content should underpin your content marketing strategy. Here’s how to create, promote, and leverage evergreen content.
In Part Three of her challenge to build resilience into her B2B freelance writing business, Barbara Field has additional tips for you.
When Barbara lost her anchor client, she needed to do some work to build a resilient writing business. Here’s the progress she’s made.
Don’t wait to shore up the health of your business. Follow these tips to build a resilient B2B freelance writing business.
Even if you don’t start your own podcast, there are good reasons to make podcasts part of the marketing mix for your writing business.
Customers will come to you when you’re an expert. Here are nine ways to grow your B2B writing business with thought leadership.
If you’re looking to boost organic traffic for your B2B business and engage readers, try using these five types of blog posts.
Instead of focusing resources on finding new clients, consider how to improve your current client retention… spending less and earning more.
Nostalgia marketing brings up warm, fuzzy emotions for your prospects… landing you more leads and closing more clients. Here’s how.
