AI crawlers rank information differently than search engines. Use this AEO reference guide to update your existing content for AI.
When you shift your writing strategy from SEO to AEO, your content is more likely to be found through AI-driven search.
B2B writers often create copy about complex B2B topics. When you write using these two techniques, you reduce friction for readers.
AI can be a very effective partner when used correctly. Just try to avoid these 6 B2B branding mistakes businesses have made using AI.
When you go beyond writing to use feedback to add value for your clients, you become a content strategist and strategic partner to them.
Want to improve your B2B writing skills and results? Use these three ways children think and make your copy much stronger.
These three B2B content marketing shifts are real and happening now. It’s in your best interest to understand and lean into them.
Personalized marketing emails work best in B2B too, but expensive systems to do that may not be necessary. Use these seven hacks.
Barbara Field regularly ghostwrites memoirs for clients. And she sees an opportunity for you to add ghostwriting to your B2B services.
Add UGC (user-generated content) to your social media to help prospects learn to trust you and your services. Start here.
