B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.
Consuming content via B2B videos is becoming more common. But that brings with it some “silent” responsibilities marketers must attend to.
Find out the five critical elements of any onboarding email series, so you can create one for your client.
Tackle any B2B copywriting project with confidence using this guide. Each project has how-to instructions and tips for success.
The Online Accessibility Act has the potential to impact every U.S.-based website, including yours and mine. And here are the details.
I was thrilled to hear my prospect say, “My website needs SEO services.” After a few clicks, I knew SEO wasn’t the issue with the site.
How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.
This week, our topic is all about avoiding of those pesky perils of carousels on your (or your client’s) website.
While your B2B copywriting should be conversational and informal, there are some grammar mistakes that should never be made.
My Page One SERP was the most significant factor in the clients’ decision to contact and hire me for their project.
B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.
Consuming content via B2B videos is becoming more common. But that brings with it some “silent” responsibilities marketers must attend to.
Find out the five critical elements of any onboarding email series, so you can create one for your client.
Tackle any B2B copywriting project with confidence using this guide. Each project has how-to instructions and tips for success.
The Online Accessibility Act has the potential to impact every U.S.-based website, including yours and mine. And here are the details.
I was thrilled to hear my prospect say, “My website needs SEO services.” After a few clicks, I knew SEO wasn’t the issue with the site.
How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.
This week, our topic is all about avoiding of those pesky perils of carousels on your (or your client’s) website.
While your B2B copywriting should be conversational and informal, there are some grammar mistakes that should never be made.
My Page One SERP was the most significant factor in the clients’ decision to contact and hire me for their project.
