If you’ve ever struggled with how to start a new project, William Rogers has an easy writing formula for you to follow.
B2B stories have become the new success heroes to engage prospects. They are now an essential part of marketing strategy.
Here are five examples of email marketing campaigns, proven through testing and re-testing, that work for B2B audiences.
B2B prospects are consuming a lot of content these days. White papers are a big part of that mix — here’s how to pitch white papers.
Want to write better content? Ann Handley literally wrote the content rules. Use her three themes to make your own content rule.
Even in B2B copy, one of the most effective methods of persuading someone to buy is emotional storytelling.
When looking for sales enablement clients, certain types of companies are more likely to hire you. Here’s who to target.
Sales enablement copy and content are written for the sales team, so who do you target with your sales enablement prospecting?
Sales enablement content projects are a significant part of the explosion of sales enablement activities. Here are the six most popular projects.
B2B purchases often involve a variety of decision-makers. To get the right message to the right person, use email segmenting.
If you’ve ever struggled with how to start a new project, William Rogers has an easy writing formula for you to follow.
B2B stories have become the new success heroes to engage prospects. They are now an essential part of marketing strategy.
Here are five examples of email marketing campaigns, proven through testing and re-testing, that work for B2B audiences.
B2B prospects are consuming a lot of content these days. White papers are a big part of that mix — here’s how to pitch white papers.
Want to write better content? Ann Handley literally wrote the content rules. Use her three themes to make your own content rule.
Even in B2B copy, one of the most effective methods of persuading someone to buy is emotional storytelling.
When looking for sales enablement clients, certain types of companies are more likely to hire you. Here’s who to target.
Sales enablement copy and content are written for the sales team, so who do you target with your sales enablement prospecting?
Sales enablement content projects are a significant part of the explosion of sales enablement activities. Here are the six most popular projects.
B2B purchases often involve a variety of decision-makers. To get the right message to the right person, use email segmenting.
