Final touches can take your copy from good to unforgettable. Unleash your inner Ann Handley: use these 10 edits to perfect your copy.
B2B buying decisions can be high stakes for the decision-maker. Use this three-step process to weave facts and emotions in your copy.
Showing is better than telling. Infographics help you show and tell. This copywriter’s guide to infographics teaches you what you need to know.
With stiff competition for quality employees, your B2B clients need a stellar Careers page — and here are seven tips for you to help them.
Yes, it’s critical to write great sales copy. But if you don’t have clear and compelling calls-to-action, your copy isn’t working.
SEO can be complex. But it doesn’t have to be. Jen Phillips April shares her SEO 101 guide to what every B2B writer needs to know.
If you’re looking to boost organic traffic for your B2B business and engage readers, try using these five types of blog posts.
Every good story has a villain. So to capture the attention of your client’s audience, follow these tips to identify their villain.
Many copywriting books ask you to learn the material by doing the exercises. And if you want to be a better B2B writer… you need to.
Want to make your copy shine? Attend the members-only B2B Writers International webinar to get editing tips to help you edit like a pro.
Final touches can take your copy from good to unforgettable. Unleash your inner Ann Handley: use these 10 edits to perfect your copy.
B2B buying decisions can be high stakes for the decision-maker. Use this three-step process to weave facts and emotions in your copy.
Showing is better than telling. Infographics help you show and tell. This copywriter’s guide to infographics teaches you what you need to know.
With stiff competition for quality employees, your B2B clients need a stellar Careers page — and here are seven tips for you to help them.
Yes, it’s critical to write great sales copy. But if you don’t have clear and compelling calls-to-action, your copy isn’t working.
SEO can be complex. But it doesn’t have to be. Jen Phillips April shares her SEO 101 guide to what every B2B writer needs to know.
If you’re looking to boost organic traffic for your B2B business and engage readers, try using these five types of blog posts.
Every good story has a villain. So to capture the attention of your client’s audience, follow these tips to identify their villain.
Many copywriting books ask you to learn the material by doing the exercises. And if you want to be a better B2B writer… you need to.
Want to make your copy shine? Attend the members-only B2B Writers International webinar to get editing tips to help you edit like a pro.
