
Reality Blog: A winning business plan scores success this year
Implementing a winning business plan can ramp up success. What to do, how to do it, and a little-known twist to make success happen.

Implementing a winning business plan can ramp up success. What to do, how to do it, and a little-known twist to make success happen.

Use these five methods of leveraging human psychology to write B2B case studies for maximum impact.

If you follow this three-step process to set up and prepare before writing, you’ll create more effective B2B case studies.

Want to apply your skills to sales battlecards and help your B2B clients create a key tool in their sales toolkit? Here’s how.

If your client’s sales team has not done a formal copy review, they could be leaving money on the table. Here’s how you can help them.

When we share something of value with a connection, it helps to increase the know, like, and trust factors of the relationship.

The best clients are fun, amazing to work with, and profitable. Here are some tips to help you successfully find them.

B2B clients have expectations of their copywriters. Use these self-marketing strategies for how to approach a B2B prospective client.

My client insists on “per-word pricing” for projects. What should I charge? Today I discuss the best per-word pricing strategies.

As soon as I saw his keyword list, I knew I’d be explaining how keywords work to yet another client. Luckily, I own a keyword funnel.

Implementing a winning business plan can ramp up success. What to do, how to do it, and a little-known twist to make success happen.

Use these five methods of leveraging human psychology to write B2B case studies for maximum impact.

If you follow this three-step process to set up and prepare before writing, you’ll create more effective B2B case studies.

Want to apply your skills to sales battlecards and help your B2B clients create a key tool in their sales toolkit? Here’s how.

If your client’s sales team has not done a formal copy review, they could be leaving money on the table. Here’s how you can help them.

When we share something of value with a connection, it helps to increase the know, like, and trust factors of the relationship.

The best clients are fun, amazing to work with, and profitable. Here are some tips to help you successfully find them.

B2B clients have expectations of their copywriters. Use these self-marketing strategies for how to approach a B2B prospective client.

My client insists on “per-word pricing” for projects. What should I charge? Today I discuss the best per-word pricing strategies.

As soon as I saw his keyword list, I knew I’d be explaining how keywords work to yet another client. Luckily, I own a keyword funnel.