
Social Media Mktg Roadmap: Now’s the Time to SCORE
A company’s internal operations can have a large impact — positive or negative — on how effective a social media strategy is.

A company’s internal operations can have a large impact — positive or negative — on how effective a social media strategy is.

After you’ve built trust with the KLT principle, you need to use the try-buy principle.

How do you build trust with people you don’t know who don’t know you, so they’ll buy from you? Use the KLT Principle.

For social media marketing to be effective, your client needs to have a recognizable brand. Help them develop the three Vs of branding.

Social media strategy can be confusing. Use this article and the Roadmap to help your clients build their social media marketing plan.

As soon as I saw his keyword list, I knew I’d be explaining how keywords work to yet another client. Luckily, I own a keyword funnel.

So I shared a few marketing ideas with him and realized they could work for a copywriter’s marketing plan, too. So here they are…

I’ve just started my second project with an agency, and I thought it would be my last. But then, one discovery call changed it all.

Designing a website can be challenging. So today, I cover the basics of web design, from layout to colors and even the fonts.

This is post number 62 for me as the B2B Reality Blogger. Previous posts stated that I would provide updates, and that happens today.

A company’s internal operations can have a large impact — positive or negative — on how effective a social media strategy is.

After you’ve built trust with the KLT principle, you need to use the try-buy principle.

How do you build trust with people you don’t know who don’t know you, so they’ll buy from you? Use the KLT Principle.

For social media marketing to be effective, your client needs to have a recognizable brand. Help them develop the three Vs of branding.

Social media strategy can be confusing. Use this article and the Roadmap to help your clients build their social media marketing plan.

As soon as I saw his keyword list, I knew I’d be explaining how keywords work to yet another client. Luckily, I own a keyword funnel.

So I shared a few marketing ideas with him and realized they could work for a copywriter’s marketing plan, too. So here they are…

I’ve just started my second project with an agency, and I thought it would be my last. But then, one discovery call changed it all.

Designing a website can be challenging. So today, I cover the basics of web design, from layout to colors and even the fonts.

This is post number 62 for me as the B2B Reality Blogger. Previous posts stated that I would provide updates, and that happens today.
Take a look if you’re serious about accelerating your skills and income potential.
Go All-in for Success!
Not ready yet? Get a free subscription to our B2B newsletter
Receive weekly insights to strengthen your writing,
land great clients,and grow your business. Signup here.
© 2025 All rights reserved