
The About Us Page: Building Trust and Authority
All too often, the About Us page on a B2B website is an afterthought. But with good copy, it can be a tool to build trust and authority.

All too often, the About Us page on a B2B website is an afterthought. But with good copy, it can be a tool to build trust and authority.

This week John Mullen talks about the one thing that’s been keeping him from promoting his Money-Making Website.

Dianna Huff shows you what freelance websites need to have — and they shouldn’t.

Lane Sennett walks us through her experience writing an e-book for a B2B client and what she learned during the project.

Web copywriters are discovering opportunities in B2B copywriting. Read more about the growing demand in the B2B market.

In this member update we’ll talk about B2B online copy, fill you in on what’s coming on the site, and answer your questions.

B2B companies once shunned blogging as a way to attract clients, but they are now embracing it as a key part of their content marketing strategy.

Recent Google algorithm changes have caused some to declare that SEO is dead. John Mullen explains why SEO is still very much alive.

The success of your email marketing can be greatly impacted by the copy on the landing page. Here are five tips to make it stronger.

According to Dianna Huff, search has changed and B2B companies must change their website content to stay visible online.

All too often, the About Us page on a B2B website is an afterthought. But with good copy, it can be a tool to build trust and authority.

This week John Mullen talks about the one thing that’s been keeping him from promoting his Money-Making Website.

Dianna Huff shows you what freelance websites need to have — and they shouldn’t.

Lane Sennett walks us through her experience writing an e-book for a B2B client and what she learned during the project.

Web copywriters are discovering opportunities in B2B copywriting. Read more about the growing demand in the B2B market.

In this member update we’ll talk about B2B online copy, fill you in on what’s coming on the site, and answer your questions.

B2B companies once shunned blogging as a way to attract clients, but they are now embracing it as a key part of their content marketing strategy.

Recent Google algorithm changes have caused some to declare that SEO is dead. John Mullen explains why SEO is still very much alive.

The success of your email marketing can be greatly impacted by the copy on the landing page. Here are five tips to make it stronger.

According to Dianna Huff, search has changed and B2B companies must change their website content to stay visible online.
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