Don’t settle for “good enough” B2B content… lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.
Use these six considerations to determine how to set fair pricing for you and your B2B copywriting client.
Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.
It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.
Use this one tool, every time, to ensure both you and your client are on the same page… with the same expectations and requirements… and watch those testimonials roll in.
Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?
The truth is that for a “normal” freelance website, the whole SEO process is pretty simple if you understand Google’s algorithms. Use our checklist to hit the high points.
Does it feel pushy to you when you think about following up with a lead? If it does, you’re not alone. But it’s necessary to build client relationships… so use these six tips to master “the follow-up”… no push required.
Differences in prospect engagement has created changes to the B2B purchasing cycle. Understand those changes to win.
A virtual presence is critical to stay connected to clients. Learn how to use Zoom and other video meeting apps to effectively build client relationships by following these best practices of virtual meetings.
Don’t settle for “good enough” B2B content… lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.
Use these six considerations to determine how to set fair pricing for you and your B2B copywriting client.
Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.
It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.
Use this one tool, every time, to ensure both you and your client are on the same page… with the same expectations and requirements… and watch those testimonials roll in.
Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?
The truth is that for a “normal” freelance website, the whole SEO process is pretty simple if you understand Google’s algorithms. Use our checklist to hit the high points.
Does it feel pushy to you when you think about following up with a lead? If it does, you’re not alone. But it’s necessary to build client relationships… so use these six tips to master “the follow-up”… no push required.
Differences in prospect engagement has created changes to the B2B purchasing cycle. Understand those changes to win.
A virtual presence is critical to stay connected to clients. Learn how to use Zoom and other video meeting apps to effectively build client relationships by following these best practices of virtual meetings.
