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The Next Step: Your LinkedIn Summary

The Next Step: Your LinkedIn Summary

Leaving your LinkedIn summary blank is like putting up a blank billboard. Here’s how to write a summary that appeals to your best prospects.

Are Case Studies for You?

Are Case Studies for You?

Case studies are an excellent starting point for new B2B copywriters and a profitable addition to any B2B copywriting business.

The Niche — Revisited

The Niche — Revisited

What’s the difference between a niche, a category, and a target market? And do you need to choose one? Steve Maurer has some answers.

The Next Step: Your LinkedIn Summary

The Next Step: Your LinkedIn Summary

Leaving your LinkedIn summary blank is like putting up a blank billboard. Here’s how to write a summary that appeals to your best prospects.

Are Case Studies for You?

Are Case Studies for You?

Case studies are an excellent starting point for new B2B copywriters and a profitable addition to any B2B copywriting business.

The Niche — Revisited

The Niche — Revisited

What’s the difference between a niche, a category, and a target market? And do you need to choose one? Steve Maurer has some answers.