Even in B2B copy, one of the most effective methods of persuading someone to buy is emotional storytelling.
Creating content positively impacts your business. But if you’re not consistent, you may need to overcome one of these five fears.
Imagine telling a prospective client you “wrote the book” on their particular topic. Here’s how to leverage a lead generating e-book.
Pillar pages for B2B companies don’t need to be boring. Here are five examples of pillar pages that are effective and entertaining.
What are pillar pages? What are their benefits? And how can you help your B2B clients use them to boost their marketing results?
Use a blend of content and copy to energize your B2B business growth into six-figures. Start with clarity on how they differ.
Is there a way to help your clients rank even higher than first position for some of their content? Yes: use Featured Snippets.
By offering a content strategy for social media, you become more valuable to your clients than simply writing some social media posts.
Businesses who incorporate blogging into their sales process have strategic thinking behind it and need engaging content to fill their publishing calendar.
B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.
Even in B2B copy, one of the most effective methods of persuading someone to buy is emotional storytelling.
Creating content positively impacts your business. But if you’re not consistent, you may need to overcome one of these five fears.
Imagine telling a prospective client you “wrote the book” on their particular topic. Here’s how to leverage a lead generating e-book.
Pillar pages for B2B companies don’t need to be boring. Here are five examples of pillar pages that are effective and entertaining.
What are pillar pages? What are their benefits? And how can you help your B2B clients use them to boost their marketing results?
Use a blend of content and copy to energize your B2B business growth into six-figures. Start with clarity on how they differ.
Is there a way to help your clients rank even higher than first position for some of their content? Yes: use Featured Snippets.
By offering a content strategy for social media, you become more valuable to your clients than simply writing some social media posts.
Businesses who incorporate blogging into their sales process have strategic thinking behind it and need engaging content to fill their publishing calendar.
B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.
