In this live blog, you’ll have a window into the world of Bootcamp — in real time. You’ll get tips and strategies by master copywriters.
Customers will come to you when you’re an expert. Here are nine ways to grow your B2B writing business with thought leadership.
The demand for content repurposing is rising dramatically. Because it pays off for both of you. Here’s how you can find each other.
Final touches can take your copy from good to unforgettable. Unleash your inner Ann Handley: use these 10 edits to perfect your copy.
SEO can be complex. But it doesn’t have to be. Jen Phillips April shares her SEO 101 guide to what every B2B writer needs to know.
Increase your profitability, even with a full client schedule, with this four-step process to productize your B2B writing business.
MoFu and BoFu content help the B2B buyer assess potential solutions. Use these to make that choice for your client’s product or service.
ToFu content is a critical step in the buyer’s journey. And B2B writers need to understand the purpose to provide effective content for this buyer’s stage.
For B2B writers, an understanding of the customer journey (and the content needed at each stage of the journey) is critical to providing value to your clients.
Pricing content update projects can be difficult since there are so many factors at play. Here are three strategies for setting those fees.
In this live blog, you’ll have a window into the world of Bootcamp — in real time. You’ll get tips and strategies by master copywriters.
Customers will come to you when you’re an expert. Here are nine ways to grow your B2B writing business with thought leadership.
The demand for content repurposing is rising dramatically. Because it pays off for both of you. Here’s how you can find each other.
Final touches can take your copy from good to unforgettable. Unleash your inner Ann Handley: use these 10 edits to perfect your copy.
SEO can be complex. But it doesn’t have to be. Jen Phillips April shares her SEO 101 guide to what every B2B writer needs to know.
Increase your profitability, even with a full client schedule, with this four-step process to productize your B2B writing business.
MoFu and BoFu content help the B2B buyer assess potential solutions. Use these to make that choice for your client’s product or service.
ToFu content is a critical step in the buyer’s journey. And B2B writers need to understand the purpose to provide effective content for this buyer’s stage.
For B2B writers, an understanding of the customer journey (and the content needed at each stage of the journey) is critical to providing value to your clients.
Pricing content update projects can be difficult since there are so many factors at play. Here are three strategies for setting those fees.
