Take your profitable case study and repurpose it into a sales enablement kit that boosts your revenue with little extra effort.
Too much proof in your copy reduces its power. Read here to discover how to choose the right proof, in the right amount.
Once the interview is over, how do you take all the nuggets and turn them into compelling case study gold? Follow these 5 guidelines.
Use these five methods of leveraging human psychology to write B2B case studies for maximum impact.
If you follow this three-step process to set up and prepare before writing, you’ll create more effective B2B case studies.
B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.
As I was writing a case study proposal recently, I was reminded how important having a copywriting process is.
Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.
Case studies are an excellent starting point for new B2B copywriters and a profitable addition to any B2B copywriting business.
Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.
Take your profitable case study and repurpose it into a sales enablement kit that boosts your revenue with little extra effort.
Too much proof in your copy reduces its power. Read here to discover how to choose the right proof, in the right amount.
Once the interview is over, how do you take all the nuggets and turn them into compelling case study gold? Follow these 5 guidelines.
Use these five methods of leveraging human psychology to write B2B case studies for maximum impact.
If you follow this three-step process to set up and prepare before writing, you’ll create more effective B2B case studies.
B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.
As I was writing a case study proposal recently, I was reminded how important having a copywriting process is.
Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.
Case studies are an excellent starting point for new B2B copywriters and a profitable addition to any B2B copywriting business.
Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.
Take a look if you’re serious about accelerating your skills and income potential.
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