Yes, you want ads to grab attention. But hype doesn’t work for B2B companies. Instead, help them be grateful they saw your ad.
You know story sells, even in B2B marketing. But… not all stories are the same. Use this guidance to decide what kind of story to tell.
You know storytelling is what makes writing engaging. But do you know the key components you need to include to create that engagement?
B2B writers often create copy about complex B2B topics. When you write using these two techniques, you reduce friction for readers.
Take your profitable case study and repurpose it into a sales enablement kit that boosts your revenue with little extra effort.
Use the classic narrative arc and this four-step process to develop a story structure that makes your B2B writing impossible to ignore.
If you feel your messaging is tired or not quite hitting the mark, use this three-phase process to reframe your message.
You got a creative brief from a client that was… too brief. What to do? Reverse-engineer copy by stealing your client’s lines.
When you go beyond writing to use feedback to add value for your clients, you become a content strategist and strategic partner to them.
B2B copy is unforgettable when you add the right sensory language. Use these four guidelines and make your B2B copy pop.
Yes, you want ads to grab attention. But hype doesn’t work for B2B companies. Instead, help them be grateful they saw your ad.
You know story sells, even in B2B marketing. But… not all stories are the same. Use this guidance to decide what kind of story to tell.
You know storytelling is what makes writing engaging. But do you know the key components you need to include to create that engagement?
B2B writers often create copy about complex B2B topics. When you write using these two techniques, you reduce friction for readers.
Take your profitable case study and repurpose it into a sales enablement kit that boosts your revenue with little extra effort.
Use the classic narrative arc and this four-step process to develop a story structure that makes your B2B writing impossible to ignore.
If you feel your messaging is tired or not quite hitting the mark, use this three-phase process to reframe your message.
You got a creative brief from a client that was… too brief. What to do? Reverse-engineer copy by stealing your client’s lines.
When you go beyond writing to use feedback to add value for your clients, you become a content strategist and strategic partner to them.
B2B copy is unforgettable when you add the right sensory language. Use these four guidelines and make your B2B copy pop.
Take a look if you’re serious about accelerating your skills and income potential.
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