As a writer, you need to understand what’s behind writing criticism… How to take it and what superpower you need to embrace.
These two tools on audience research fill the gaps between an avatar and deeper customer insights for more persuasive B2B copy.
Learn three keys to building your client’s brand voice, keeping their voice consistent across platforms and over time.
Want to be a hero to your clients? Offer to write compelling job descriptions that attract high-quality candidates for their openings.
Customers will come to you when you’re an expert. Here are nine ways to grow your B2B writing business with thought leadership.
Yes, it’s critical to write great sales copy. But if you don’t have clear and compelling calls-to-action, your copy isn’t working.
SEO can be complex. But it doesn’t have to be. Jen Phillips April shares her SEO 101 guide to what every B2B writer needs to know.
If you’re looking to boost organic traffic for your B2B business and engage readers, try using these five types of blog posts.
Being asked to take on B2B writing projects can feel good. Unless it’s not a great fit. Here’s how to choose the best-fit projects for you.
ToFu content is a critical step in the buyer’s journey. And B2B writers need to understand the purpose to provide effective content for this buyer’s stage.
As a writer, you need to understand what’s behind writing criticism… How to take it and what superpower you need to embrace.
These two tools on audience research fill the gaps between an avatar and deeper customer insights for more persuasive B2B copy.
Learn three keys to building your client’s brand voice, keeping their voice consistent across platforms and over time.
Want to be a hero to your clients? Offer to write compelling job descriptions that attract high-quality candidates for their openings.
Customers will come to you when you’re an expert. Here are nine ways to grow your B2B writing business with thought leadership.
Yes, it’s critical to write great sales copy. But if you don’t have clear and compelling calls-to-action, your copy isn’t working.
SEO can be complex. But it doesn’t have to be. Jen Phillips April shares her SEO 101 guide to what every B2B writer needs to know.
If you’re looking to boost organic traffic for your B2B business and engage readers, try using these five types of blog posts.
Being asked to take on B2B writing projects can feel good. Unless it’s not a great fit. Here’s how to choose the best-fit projects for you.
ToFu content is a critical step in the buyer’s journey. And B2B writers need to understand the purpose to provide effective content for this buyer’s stage.
Take a look if you’re serious about accelerating your skills and income potential.
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