There is always opportunity to work with ad agencies or design firms but is it a blessing or a curse? It depends!
Bob Bly discusses the differences between content marketing and sales copy and the role they play in lead generation and B2B copywriting.
Bob Bly provides insight into the differences between B2B copy and content marketing and the role each plays in B2B marketing.
Follow Steve Slaunwhite, Bob Bly, Gordon Graham, Michael Katz, and Ed Gandia as they coach a select group of B2B copywriters at the AWAI B2B Copy Intensive.
Steve Slaunwhite reveals how you can learn to write faster and be more productive so you have more time for other projects.
No one likes getting writer’s block. Here are three questions to ask before you write so you never face writer’s block again.
With the waning attention span of today’s buyers it’s critical to grab their attention right way. Steve Slaunwhite gives you some tips for writing better headlines.
Steve Slaunwhite explains how to write killer B2B copy using “The Motivating Sequence.”
B2B Copywriters who understand when they should explain a product’s features instead of its benefits can write better copy for their B2B clients.
Brian E. Whitaker explains the big payoff for B2B Copywriters who can reach three different audiences.
There is always opportunity to work with ad agencies or design firms but is it a blessing or a curse? It depends!
Bob Bly discusses the differences between content marketing and sales copy and the role they play in lead generation and B2B copywriting.
Bob Bly provides insight into the differences between B2B copy and content marketing and the role each plays in B2B marketing.
Follow Steve Slaunwhite, Bob Bly, Gordon Graham, Michael Katz, and Ed Gandia as they coach a select group of B2B copywriters at the AWAI B2B Copy Intensive.
Steve Slaunwhite reveals how you can learn to write faster and be more productive so you have more time for other projects.
No one likes getting writer’s block. Here are three questions to ask before you write so you never face writer’s block again.
With the waning attention span of today’s buyers it’s critical to grab their attention right way. Steve Slaunwhite gives you some tips for writing better headlines.
Steve Slaunwhite explains how to write killer B2B copy using “The Motivating Sequence.”
B2B Copywriters who understand when they should explain a product’s features instead of its benefits can write better copy for their B2B clients.
Brian E. Whitaker explains the big payoff for B2B Copywriters who can reach three different audiences.
