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Advanced Marketing Strategies Articles

An Inside Look at Podcasting

An Inside Look at Podcasting

Get a look behind the scenes at the B2B Writing Success podcast. Find out how to start and market a podcast for yourself or your clients.

May the Force Be with Your Marketing

May the Force Be with Your Marketing

How to leverage trending topics like Star Wars: The Force Awakens for marketing. Yes, this is the article you’ve been looking for.

Executive Summary: Using Focus Groups

Executive Summary: Using Focus Groups

Tori Jones of creative firm Bon’s Eye Marketing explains how B2B marketers and copywriters can use focus groups to produce better copy.

An Inside Look at Podcasting

An Inside Look at Podcasting

Get a look behind the scenes at the B2B Writing Success podcast. Find out how to start and market a podcast for yourself or your clients.

May the Force Be with Your Marketing

May the Force Be with Your Marketing

How to leverage trending topics like Star Wars: The Force Awakens for marketing. Yes, this is the article you’ve been looking for.

Executive Summary: Using Focus Groups

Executive Summary: Using Focus Groups

Tori Jones of creative firm Bon’s Eye Marketing explains how B2B marketers and copywriters can use focus groups to produce better copy.