How Account-Based Marketing Can Work for Freelance Writers
Account-based marketing strategies aren’t just for B2B companies. Use them to market your own freelance writing business.
Account-based marketing strategies aren’t just for B2B companies. Use them to market your own freelance writing business.
Combining good UX practices with effective SEO helps search engines… and the users looking for answers… find your client’s B2B website.
Account-based marketing strategies aren’t just for B2B companies. Use them to market your own freelance writing business.
Combining good UX practices with effective SEO helps search engines… and the users looking for answers… find your client’s B2B website.
B2B UX writing gives you an opportunity to delight your prospect or lose them to the competition. Here are 10 rules you need to know.
Write good copy readers want for SEO. But with Google E-E-A-T, that may not be enough. That’s where thought leadership comes in.
Guard your mindset to stay focused on possibilities. Negative thoughts can be sticky. Take action to avoid negative confirmation bias.
These three types of lead magnets are most likely to move my clients to the next phase of the customer journey. Here’s how and why.
Writing posts that get the most attention doesn’t mean you’ll get leads. Here are five ideas to create lead-generating LinkedIn posts.
For B2B companies, social proof isn’t always, or even often, about social media. Here are five ways to use social proof in B2B writing.
Once the page template is complete, it’s time to start writing the seven or eight web pages every copywriter’s website needs.
Follow these five steps to find your Unique Ability, so work feels less like a chore and more like a passion.
When you hone your email writing skills, you can earn income the “normal” way and give yourself six residual income opportunities.
LinkedIn carousels are more visually appealing and can communicate more than text posts. Here are six carousel ideas for B2B writers.
Demand generation helps you engage the right people at the right time to grow your writing business. Use these five tactics to succeed.
When your prospects are problem-aware, but not solution-aware, use these five demand generation strategy steps for your business.
Looking to fill a hole in your schedule? Use these three strategies to find B2B writing work fast on LinkedIn.
Using behavioral science and stages of awareness, Barb Ostapina shares five combo techniques to power up your freelance marketing.
Per Nancy Harhut in Using Behavioral Science in Marketing, B2B prospects are more likely to buy when you write using this principle.
B2B UX writing gives you an opportunity to delight your prospect or lose them to the competition. Here are 10 rules you need to know.
Write good copy readers want for SEO. But with Google E-E-A-T, that may not be enough. That’s where thought leadership comes in.
Guard your mindset to stay focused on possibilities. Negative thoughts can be sticky. Take action to avoid negative confirmation bias.
These three types of lead magnets are most likely to move my clients to the next phase of the customer journey. Here’s how and why.
Writing posts that get the most attention doesn’t mean you’ll get leads. Here are five ideas to create lead-generating LinkedIn posts.
For B2B companies, social proof isn’t always, or even often, about social media. Here are five ways to use social proof in B2B writing.
Once the page template is complete, it’s time to start writing the seven or eight web pages every copywriter’s website needs.
Follow these five steps to find your Unique Ability, so work feels less like a chore and more like a passion.
When you hone your email writing skills, you can earn income the “normal” way and give yourself six residual income opportunities.
LinkedIn carousels are more visually appealing and can communicate more than text posts. Here are six carousel ideas for B2B writers.
Demand generation helps you engage the right people at the right time to grow your writing business. Use these five tactics to succeed.
When your prospects are problem-aware, but not solution-aware, use these five demand generation strategy steps for your business.
Looking to fill a hole in your schedule? Use these three strategies to find B2B writing work fast on LinkedIn.
Using behavioral science and stages of awareness, Barb Ostapina shares five combo techniques to power up your freelance marketing.
Per Nancy Harhut in Using Behavioral Science in Marketing, B2B prospects are more likely to buy when you write using this principle.
Take a look if you’re serious about accelerating your skills and income potential.
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