Unlocking the Power of Data: Create Content That Truly Resonates
Julia Borgini
November 21, 2024
When you create content, how do you know if it’s working? Use data. Below are eight steps to creating a data-driven content strategy.
When you create content, how do you know if it’s working? Use data. Below are eight steps to creating a data-driven content strategy.
Freelance writers don’t always meet their clients in person. So it may take some homework to qualify your B2B lead. Use these 3 tips.
When you create content, how do you know if it’s working? Use data. Below are eight steps to creating a data-driven content strategy.
Freelance writers don’t always meet their clients in person. So it may take some homework to qualify your B2B lead. Use these 3 tips.
Boost your freelance productivity with Dan Sullivan’s three-day time management system… achieving your best on every project.
High-converting landing pages can greatly increase your leads. Focusing on these seven elements helps you create a more effective page.
Account-based marketing strategies aren’t just for B2B companies. Use them to market your own freelance writing business.
Combining good UX practices with effective SEO helps search engines… and the users looking for answers… find your client’s B2B website.
B2B UX writing gives you an opportunity to delight your prospect or lose them to the competition. Here are 10 rules you need to know.
Write good copy readers want for SEO. But with Google E-E-A-T, that may not be enough. That’s where thought leadership comes in.
Guard your mindset to stay focused on possibilities. Negative thoughts can be sticky. Take action to avoid negative confirmation bias.
These three types of lead magnets are most likely to move my clients to the next phase of the customer journey. Here’s how and why.
Writing posts that get the most attention doesn’t mean you’ll get leads. Here are five ideas to create lead-generating LinkedIn posts.
For B2B companies, social proof isn’t always, or even often, about social media. Here are five ways to use social proof in B2B writing.
Once the page template is complete, it’s time to start writing the seven or eight web pages every copywriter’s website needs.
Follow these five steps to find your Unique Ability, so work feels less like a chore and more like a passion.
When you hone your email writing skills, you can earn income the “normal” way and give yourself six residual income opportunities.
LinkedIn carousels are more visually appealing and can communicate more than text posts. Here are six carousel ideas for B2B writers.
Demand generation helps you engage the right people at the right time to grow your writing business. Use these five tactics to succeed.
Boost your freelance productivity with Dan Sullivan’s three-day time management system… achieving your best on every project.
High-converting landing pages can greatly increase your leads. Focusing on these seven elements helps you create a more effective page.
Account-based marketing strategies aren’t just for B2B companies. Use them to market your own freelance writing business.
Combining good UX practices with effective SEO helps search engines… and the users looking for answers… find your client’s B2B website.
B2B UX writing gives you an opportunity to delight your prospect or lose them to the competition. Here are 10 rules you need to know.
Write good copy readers want for SEO. But with Google E-E-A-T, that may not be enough. That’s where thought leadership comes in.
Guard your mindset to stay focused on possibilities. Negative thoughts can be sticky. Take action to avoid negative confirmation bias.
These three types of lead magnets are most likely to move my clients to the next phase of the customer journey. Here’s how and why.
Writing posts that get the most attention doesn’t mean you’ll get leads. Here are five ideas to create lead-generating LinkedIn posts.
For B2B companies, social proof isn’t always, or even often, about social media. Here are five ways to use social proof in B2B writing.
Once the page template is complete, it’s time to start writing the seven or eight web pages every copywriter’s website needs.
Follow these five steps to find your Unique Ability, so work feels less like a chore and more like a passion.
When you hone your email writing skills, you can earn income the “normal” way and give yourself six residual income opportunities.
LinkedIn carousels are more visually appealing and can communicate more than text posts. Here are six carousel ideas for B2B writers.
Demand generation helps you engage the right people at the right time to grow your writing business. Use these five tactics to succeed.
Take a look if you’re serious about accelerating your skills and income potential.
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