You know story sells, even in B2B marketing. But… not all stories are the same. Use this guidance to decide what kind of story to tell.
You know storytelling is what makes writing engaging. But do you know the key components you need to include to create that engagement?
You know story sells, even in B2B marketing. But… not all stories are the same. Use this guidance to decide what kind of story to tell.
You know storytelling is what makes writing engaging. But do you know the key components you need to include to create that engagement?
Use the classic narrative arc and this four-step process to develop a story structure that makes your B2B writing impossible to ignore.
If you feel your messaging is tired or not quite hitting the mark, use this three-phase process to reframe your message.
You got a creative brief from a client that was… too brief. What to do? Reverse-engineer copy by stealing your client’s lines.
You can allow Hofstadter’s Law to slow you down. Or you can start before you’re ready and launch your B2B writing business now.
AI has taken over the job search process in unhelpful ways. But there are things you can do to protect yourself and find those clients.
Testimonials and case studies are powerful proof points. But what if you have none? These 4 tiny experiments help clients trust you.
Seven categories of apps form the backbone of your writing tech stack, transforming wasted time into a smooth, revenue-driving machine.
It can feel icky to keep following up with a prospect. Using this 4-step prospect follow-up process gets their attention guilt-free.
I was making a common writing mistake in building my business. Until this one insight from Four Thousand Weeks stopped me in my tracks.
You know you need to post on LinkedIn to generate inbound interest. But should you be giving it all away? Yes, for these five reasons.
If you used AI to help you think more effectively… about your prospects and your writing… you’d be a better B2B copywriter.
Using these five real-life experiments with ChatGPT, I’ll show you how my AI assistant changed my B2B writing business in just 30 days.
Intimidated by posting on LinkedIn, but know you need to? Read here to find out how to bust through 3 common blocks to using LinkedIn.
Leads are critical to B2B companies. And AI can help. Here are five real-life ways to use AI to help B2B clients generate leads.
Too much proof in your copy reduces its power. Read here to discover how to choose the right proof, in the right amount.
Use the classic narrative arc and this four-step process to develop a story structure that makes your B2B writing impossible to ignore.
If you feel your messaging is tired or not quite hitting the mark, use this three-phase process to reframe your message.
You got a creative brief from a client that was… too brief. What to do? Reverse-engineer copy by stealing your client’s lines.
You can allow Hofstadter’s Law to slow you down. Or you can start before you’re ready and launch your B2B writing business now.
AI has taken over the job search process in unhelpful ways. But there are things you can do to protect yourself and find those clients.
Testimonials and case studies are powerful proof points. But what if you have none? These 4 tiny experiments help clients trust you.
Seven categories of apps form the backbone of your writing tech stack, transforming wasted time into a smooth, revenue-driving machine.
It can feel icky to keep following up with a prospect. Using this 4-step prospect follow-up process gets their attention guilt-free.
I was making a common writing mistake in building my business. Until this one insight from Four Thousand Weeks stopped me in my tracks.
You know you need to post on LinkedIn to generate inbound interest. But should you be giving it all away? Yes, for these five reasons.
If you used AI to help you think more effectively… about your prospects and your writing… you’d be a better B2B copywriter.
Using these five real-life experiments with ChatGPT, I’ll show you how my AI assistant changed my B2B writing business in just 30 days.
Intimidated by posting on LinkedIn, but know you need to? Read here to find out how to bust through 3 common blocks to using LinkedIn.
Leads are critical to B2B companies. And AI can help. Here are five real-life ways to use AI to help B2B clients generate leads.
Too much proof in your copy reduces its power. Read here to discover how to choose the right proof, in the right amount.
Take a look if you’re serious about accelerating your skills and income potential.
Go All-in for Success!
Not ready yet? Get a free subscription to our B2B newsletter
Receive weekly insights to strengthen your writing,
land great clients,and grow your business. Signup here.
© 2025 All rights reserved
