B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.
Use BPI to improve B2B copywriting results for your clients, just like the Galvin brothers did for this famously successful company.
If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.
Take a look if you’re serious about accelerating your skills and income potential.
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