B2B Writers International

All Articles by Steve Slaunwhite

5 Sales Copy Editing Tips to Double Conversions

5 Sales Copy Editing Tips to Double Conversions

Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions.

The Tao of Writing Email Subject Lines

The Tao of Writing Email Subject Lines

Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.

Choosing the Wrong Pain Point Will Sink Your Copy

Choosing the Wrong Pain Point Will Sink Your Copy

You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three characteristics.