B2B Writers International

All Articles by Steve Maurer

Putting Your LinkedIn Profile to Work

Putting Your LinkedIn Profile to Work

Find out how to add people to your network, join groups and follow companies. Plus, discover two ways to “face the public,” and get noticed.

The Next Step: Your LinkedIn Summary

The Next Step: Your LinkedIn Summary

Leaving your LinkedIn summary blank is like putting up a blank billboard. Here’s how to write a summary that appeals to your best prospects.

The Niche — Revisited

The Niche — Revisited

What’s the difference between a niche, a category, and a target market? And do you need to choose one? Steve Maurer has some answers.