B2B Writers International

All Articles by Nancy Ross Brewer

Executive Summary: The Importance of Consistent Messaging

Executive Summary: Consistent Messaging

The lack of consistent messaging is a huge problem for B2B companies. Casey Demchak explains how you can bring consistency to any client’s marketing.

E7 Ways to Generate Leads for Your B2B Clients with Quizzes

Executive Summary: Lead Generation

Lead generation is the lifeblood of B2B companies. In this interview, Steve Slaunwhite talks about the role of lead-generation copy.