All Articles by Michael Katz

E-newsletters Try Not to Do this

E-newsletters: Try Not to Do This

Copywriters who do what they sell have more success getting clients. Michael Katz looks at how this applies to e-newsletter subject lines.

Hoop Dreams — Your Superstar Skills

Are you getting paid for copywriting projects while your highest-value skills remain uncompensated? Michael Katz explains your greatest value.

Ditch Your Elevator Statement

What’s better than a polished elevator statement? Michael Katz reveals a more effective strategy.