B2B Writers International

All Articles by Mac Bull

Work-Life Balance … With a Twist

Work-Life Balance … With a Twist

It’s easy for freelancers to let work overtake their lives. But it doesn’t have to. Mac Bull examines how to keep your life in balance.

Are Case Studies for You?

Are Case Studies for You?

Case studies are an excellent starting point for new B2B copywriters and a profitable addition to any B2B copywriting business.

Creating Your Own Luck

Creating Your Own Luck

Are successful people just lucky or can you create your own luck? Mac Bull examines the source of one person’s “luck.”

Marketing Yourself 101

Marketing Yourself 101

When marketing yourself to a potential prospect, be sure to make it as easy as possible to hire you. Here are some tips to help.