White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
Cold prospecting for my B2B writing business has taught me some things about myself and about the process. Here are my lessons learned.
Good writing skills are table stakes. But the answers to these 3 questions are more important to the success of your writing business.
Yes, you want ads to grab attention. But hype doesn’t work for B2B companies. Instead, help them be grateful they saw your ad.
I admit it: I got discouraged and stopped cold prospecting. But I’m determined to build my business… so here’s how I got back on track.
You can allow Hofstadter’s Law to slow you down. Or you can start before you’re ready and launch your B2B writing business now.
Responses to my cold outreach have been scarce. In analyzing my B2B cold prospecting diary, I learned a lot. And have more work to do.
My journey to the writer’s life hasn’t been easy. I never wanted to be a writer. But I’m here now. Here’s how I got here.
Think your sales enablement services are only for Sales teams? See how B2B customer service can be improved with sales enablement copy.
Learn three keys to building your client’s brand voice, keeping their voice consistent across platforms and over time.
