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All Articles by Lisa Burger

Unlock the Door to B2B Persuasion

Unlock the Door to B2B Persuasion

Lisa Burger April 14, 2015

Your B2B copy needs two key factors to provide the persuasion needed to impact the buyer. Does your copy have both or is it lacking?

Four Key Influencers of B2B Buyers

Four Key Influencers of B2B Buyers

Lisa Burger March 12, 2015

B2B buyers face a much more complex decision-making process than the consumer buyer. Discover the four key influencers in the B2B buying process.