Kalaivani Kandhakumar - B2B Writers International

JUST PUBLISHED: AWAI’s 2025 Copywriter’s Manifesto — Click Here to Grab Your Free Copy!

All Articles by Kalaivani Kandhakumar

Kalaivani Kandhakumar August 7, 2025

It can feel icky to keep following up with a prospect. Using this 4-step prospect follow-up process gets their attention guilt-free.

Kalaivani Kandhakumar July 31, 2025

I was making a common writing mistake in building my business. Until this one insight from Four Thousand Weeks stopped me in my tracks.

Kalaivani Kandhakumar April 21, 2025

Struggle to come up with new B2B content ideas? Try this challenge and get more than just new ideas. Improve your storytelling too.