B2B Writers International

All Articles by John Mullen

Reality Blog: Learning On-The-Go

Reality Blog: Learning On-The-Go

Audiobooks and podcasts are an easy way to turn exercise time into learning time. John Mullen shares his favorite books and podcasts.

Reality Blog: Engagement Planning

Reality Blog: Engagement Planning

Getting a good volume of content on your site is important, but ultimately you need engagement with your prospects to be successful.

Set B2B Writing Goals That Keep You Motivated

Reality Blog: When Things Go Right

By starting with a few simple steps, Reality Blogger John Mullen found the motivation to make significant progress on marketing himself.

Reality Blog: The Blind Spot

Reality Blog: The Blind Spot

Looking at your own business as objectively as you look at a client’s business is difficult. Where are your marketing blind spots?

Reality Blog: Remembering Algebra

Reality Blog: Remembering Algebra

A visit back to high school algebra class provided an important lesson about the craft of copywriting for Reality Blogger John Mullen.