B2B Writers International

All Articles by John Mullen

Reality Blog: The Deception of Zero Marketing Results

Reality Blog: The Deception of Zero

It’s easy to get discouraged when your marketing results total up to a big fat zero. Here’s why it’s not as bad as it may seem.

Reality Blog: All About the Math

Reality Blog: All About the Math

As copywriters, we don’t usually think about math… but should we? Find out how math can be a powerful tool, even for wordsmiths like us.