
Go Beyond the Elevator with These 6 Persuasive Pitches
Of course you need an elevator pitch. But once you’ve mastered that, add these six persuasive pitches to be ready for any situation.
Of course you need an elevator pitch. But once you’ve mastered that, add these six persuasive pitches to be ready for any situation.
Apply science fiction writer Robert Heinlein’s rules for writing to your B2B business to beat perfectionism and take action.
Apply acclaimed science fiction writer Robert Heinlein’s business rules for writing to your B2B writing business.
Final touches can take your copy from good to unforgettable. Unleash your inner Ann Handley: use these 10 edits to perfect your copy.
Many copywriters experience sales anxiety when pitching their services. But it’s a skill everyone can learn. Here’s how.
Showing is better than telling. Infographics help you show and tell. This copywriter’s guide to infographics teaches you what you need to know.
When you find and focus your messaging on your Unique Selling Point with these 12 questions, you can stand out and charge more.
Yes, it’s critical to write great sales copy. But if you don’t have clear and compelling calls-to-action, your copy isn’t working.
Getting effective client testimonials can really boost your trust factor with prospects. Here’s how to collect those testimonials.
Every good story has a villain. So to capture the attention of your client’s audience, follow these tips to identify their villain.
Take a look if you’re serious about accelerating your skills and income potential.
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