Apply Robert Heinlein’s Writing Rules to Your B2B Business
Jennifer Ayling
August 24, 2023
Apply acclaimed science fiction writer Robert Heinlein’s business rules for writing to your B2B writing business.
Apply acclaimed science fiction writer Robert Heinlein’s business rules for writing to your B2B writing business.
Final touches can take your copy from good to unforgettable. Unleash your inner Ann Handley: use these 10 edits to perfect your copy.
Many copywriters experience sales anxiety when pitching their services. But it’s a skill everyone can learn. Here’s how.
Showing is better than telling. Infographics help you show and tell. This copywriter’s guide to infographics teaches you what you need to know.
When you find and focus your messaging on your Unique Selling Point with these 12 questions, you can stand out and charge more.
Yes, it’s critical to write great sales copy. But if you don’t have clear and compelling calls-to-action, your copy isn’t working.
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Every good story has a villain. So to capture the attention of your client’s audience, follow these tips to identify their villain.
You have just seconds to get someone’s attention before they move on. To be successful, try capturing attention with The Grunt Test.
Use these 12 tips to help you master the art of wireframing and add value to the web copy you submit to your writing clients.
Take a look if you’re serious about accelerating your skills and income potential.
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