B2B Writers International

All Articles by Jen Phillips April

Make the Business Case for a B2B Content Marketing Strategy

Make the Business Case for a B2B Content Marketing Strategy

Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.

6 Follow-Up Tips That Build Client Relationships

6 Follow-Up Strategies That Build B2B Client Relationships

Does it feel pushy to you when you think about following up with a lead? If it does, you’re not alone. But it’s necessary to build client relationships… so use these six tips to master “the follow-up”… no push required.