What Is the Difference Between Demand Gen and Lead Gen?
Jen Phillips April
January 11, 2024
How does the term “demand gen” differ from lead gen? Read on for what the difference means to your B2B content business.
How does the term “demand gen” differ from lead gen? Read on for what the difference means to your B2B content business.
As you close out one year and plan for the new one, there are actions you can take to set yourself up for a strong New Year.
Some clients may perceive any writer could do the job for them. Use these 7 tips to avoid commoditization of your B2B writing services.
Want to charge more? Change the way you price your B2B writing projects. Use this 2,500-year-old framework when talking to clients.
These two tools on audience research fill the gaps between an avatar and deeper customer insights for more persuasive B2B copy.
The demand for content repurposing is rising dramatically. Because it pays off for both of you. Here’s how you can find each other.
Every six months, look at your business from these three aspects to redirect your actions, change your tactics, and achieve your goals.
SEO can be complex. But it doesn’t have to be. Jen Phillips April shares her SEO 101 guide to what every B2B writer needs to know.
Want to make more money and have more fun in your B2B writing business? Learn how you can be more than an order taker.
You just got your first writing project. You’re happy… and nervous. Read on for what to expect and how to handle yourself like a pro.
Take a look if you’re serious about accelerating your skills and income potential.
Go All-in for Success!
Not ready yet? Get a free subscription to our B2B newsletter
Receive weekly insights to strengthen your writing,
land great clients,and grow your business. Signup here.
© 2023 All rights reserved