One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…
Are your marketing efforts the right ones for your business? Or are you spinning your wheels? Use your personality as your guide.
Marketing can require a lot of outreach to get results; improve your odds by targeting past B2B clients using these four strategies.
When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.
Freelancers, you need clients to grow your business. Here’s a way to connect with prospects that’s easy and effective.
I learned a lot of important lessons in the early days of
If you’ve been around copywriting circles for more than a few minutes,
Being self-employed offers a ton of flexibility and freedom. You can take
Have you ever read a B2B “About” page? Did it offer insight
Here’s how you can specialize — without pigeonholing yourself into one niche — and why you might want to.
