Every kind of B2B copy benefits from the magic of story. Use this three-part structure to power up your B2B copywriting.
Sometimes prospecting for B2B copywriting clients is as simple as serving up a scoop of delicious ice cream… here’s how.
Before you start writing content for a client, make sure you’ve got these three must-have elements for good SEO and content marketing.
One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…
Are your marketing efforts the right ones for your business? Or are you spinning your wheels? Use your personality as your guide.
Marketing can require a lot of outreach to get results; improve your odds by targeting past B2B clients using these four strategies.
When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.
Freelancers, you need clients to grow your business. Here’s a way to connect with prospects that’s easy and effective.
I learned a lot of important lessons in the early days of
If you’ve been around copywriting circles for more than a few minutes,
