All Articles by Jen Phillips April

Storytelling in B2B Copywriting

Storytelling in B2B Sales Copy

When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.

Letter of Introduction

The LOI Way to Grow Your Business

Freelancers, you need clients to grow your business. Here’s a way to connect with prospects that’s easy and effective.

How Writers can Beat Imposter Syndrome

How Writers can Beat Imposter Syndrome

If you’ve ever had a thought that you’re not qualified to be a copywriter, you know about Imposter Syndrome. Here’s how to abolish it for good.