Outreach or Pitching? Either Way, It’s the Value That Counts
Jen Phillips April
March 27, 2025
Take control of your outbound marketing tactics. Use outreach or pitching to court prospects by looking at the value you’re offering.
Take control of your outbound marketing tactics. Use outreach or pitching to court prospects by looking at the value you’re offering.
Great white papers and case studies start with a great interview. Use these three tools to record it so you don’t miss a word.
New B2B writers may struggle to reach out to clients, due to self-doubt. Use “Practice in Public” to build confidence.
Looking to increase your income with your B2B writing skills? Tie them to bigger paydays by playing a more strategic game.
You don’t need to be Steven Spielberg to be effective at B2B storytelling. But you do need these 3 components of an inciting incident.
The better you know your audience, the more likely they are to buy what you’re selling. Here are eight ways to research your audience.
Jen Phillips April is sharing two freelance roles for writers you may not yet know about. Could these be right for you?
Write good copy readers want for SEO. But with Google E-E-A-T, that may not be enough. That’s where thought leadership comes in.
Guard your mindset to stay focused on possibilities. Negative thoughts can be sticky. Take action to avoid negative confirmation bias.
Jen Phillips April uses AI prompts to help her with everything from drafting an email to writing a sales deck. Here’s how.
Take a look if you’re serious about accelerating your skills and income potential.
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