How to Use the Inciting Incident to Uplevel Your B2B Storytelling
You don’t need to be Steven Spielberg to be effective at B2B storytelling. But you do need these 3 components of an inciting incident.
You don’t need to be Steven Spielberg to be effective at B2B storytelling. But you do need these 3 components of an inciting incident.
The better you know your audience, the more likely they are to buy what you’re selling. Here are eight ways to research your audience.
Jen Phillips April is sharing two freelance roles for writers you may not yet know about. Could these be right for you?
Write good copy readers want for SEO. But with Google E-E-A-T, that may not be enough. That’s where thought leadership comes in.
Guard your mindset to stay focused on possibilities. Negative thoughts can be sticky. Take action to avoid negative confirmation bias.
Jen Phillips April uses AI prompts to help her with everything from drafting an email to writing a sales deck. Here’s how.
Want to create momentum in your B2B freelance writing business building? Create a 90-day sprint around these six habits.
Looking for a content opportunity that’s uplifting to write? Two areas offer seven kinds of content and may not be on your radar yet.
There are three indicators to help you find better paying B2B clients. Read on to find out how to locate and reach out to them.
Fill your client roster for your writing business with JTBD, the method Harvard Business School teaches and corporate consultants use.
Take a look if you’re serious about accelerating your skills and income potential.
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