Jeff Pledger - B2B Writers International

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All Articles by Jeff Pledger

4 Ways to Overcome Status Quo Bias in B2B Buyers

Jeff Pledger June 12, 2025

Status quo bias in B2B buyers makes them resistant to change. Here are 4 smart ways to overcome that bias and move B2B buyers to act.

Session Hijacking: What It Is and How to Stay Safe Online

Jeff Pledger April 15, 2025

Session hijacking is a serious cyber threat. As a solopreneur, you need to protect your and your clients’ information. Here’s how.

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All Articles by Jeff Pledger

4 Ways to Overcome Status Quo Bias in B2B Buyers

Session Hijacking: What It Is and How to Stay Safe Online

Get unlimited access to our B2B writer training,
job board, community, and ongoing support

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All Articles by Jeff Pledger

4 Ways to Overcome Status Quo Bias in B2B Buyers

Session Hijacking: What It Is and How to Stay Safe Online

Get unlimited access to our B2B writer training, job board, community, and ongoing support

Get unlimited access to our B2B writer training,
job board, community, and ongoing support