B2B Writers International

All Articles by Ed Gandia

Should You Call Out Bad Content?

Should You Call Out Bad Content?

You’ve probably received or seen bad content — like a poorly designed offer… Should you point it out to the company while offering to fix it? Maybe… if you do it the right way.

What Your Qualification Form Is Trying to Tell You

What Your B2B Client Qualification Form Is Trying to Tell You

The qualification form on your website is a good way to screen potential B2B clients. But what do you do when your prospect doesn’t provide much detail to tell you what they’re looking for? Your form will reveal all you need to know.