B2B Writers International

All Articles by Charles George

Charles George is a copywriter who shares ideas about thought leadership, digital direct marketing, and publishing that inspire growth, improve knowledge, increase skills, and impact lives. You can follow him at www.PublishToThrive.com.

Connecting Content Creation to a Customer Journey

Connecting Content Creation to the Customer Journey

It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.