I used to start my workday with a cluttered to-do list. Okay, maybe it’s still cluttered. And don’t even ask about my dozens of partial drafts or my OneTab obsession.
Part of it is the nature of the digital age. At any given time, I have five to seven clients, plus personal projects. It adds up to a lot of digital clutter.
Always on the lookout for ways to streamline my workflow, I turned to ChatGPT back in March. And now? I’m amazed at how much mental clutter I can offload to a tireless assistant.
Throughout the years, I’ve tried all the productivity methods, time blocking, Pomodoro, and batching tasks. They all work, at times, but something felt off.
I was still relying on myself.
Now, with my strategic AI assistant, I feel like I’ve upgraded my brain. ChatGPT helps me clear my mind, speed up my workflow, and save my energy for high-value strategic thinking.
I’m still the writer and strategist. But, now I have a partner to help me think differently, stay focused, and work faster.
So, let’s take a look at five real-life experiments I did with ChatGPT, so you can see how my AI assistant changed my B2B writing business in just 30 days… and how it might be useful for you and your business too.
5 Real-Life Experiments with ChatGPT
In March, I spent around 20 hours working with ChatGPT. I didn’t have a master plan; I approached it with curiosity and tried a few experiments with mixed results. Some surpassed my expectations, while others got a mediocre grade. Here’s what I tried:
1. The Content Marketing FAQ Generator
Marketing is about guiding someone to the next logical step. That requires understanding the customer better; many non-marketers don’t understand the “why” behind the content.
As part of my business pivot from positioning myself as a writer to a content strategist, I asked ChatGPT to build a database of the highest volume of FAQ questions in content marketing, grouped by job titles like product marketer, CEO, and sales. The first pass was generic, but I can experiment with pulling from Reddit and other platforms to improve it.
Grade: C — You might think that’s not great, but for a five-minute effort, this is pretty good. It would have taken me an hour or more to do an initial pass like this.
2. Business Coach
For years, I’ve positioned myself as a freelance writer. Now, I’m shifting to a strategic content consultant. How do I make that shift? I asked my helpful assistant ChatGPT to generate offer ideas and positioning potential tied to my experience.
For context, I’d fed ChatGPT my resume and LinkedIn profiles. Additionally, we’d had several conversations about strategic offers.
Grade: A — It did more than generate ideas. It gave me specific language I could adapt for real conversations.
3. Editor
AI excels at pattern recognition. ChatGPT catches style guide slip-ups my tired eyes can miss. For example, one client doesn’t use the Oxford comma, but everyone else does.
One agency owner shared that he feeds brand guidelines to AI (with the brand’s permission) to run all content through it to check that the content adheres to tone, style, and grammar preferences. It’s another set of “eyes.”
Another agency owner’s approach is to ask for strengths, weaknesses, and areas for improvement.
Train AI well, and it makes a great initial editor.
Grade: A
4. Improve My LinkedIn Pipeline
I have more than 5,000 connections, and my LinkedIn feed feels cluttered. I wanted a more strategic way to engage with potential prospects. First, I filtered contacts with titles like “Content Marketing Manager,” downloaded them, and uploaded to ChatGPT.
I asked ChatGPT if it could tell me which ones were regular LinkedIn users and if their company had hiring signals such as recent funding rounds or marketing hires. The result? Yes, with caveats. The LinkedIn activity scoring had mixed results. For example, it wasn’t able to tell me if they were regular LinkedIn users. But it did sort them by “Hot,” “Warm,” and “Cold” based on our length of connection and found hiring signals, so that was a win.
Grade: B+
5. Build a Prospect Database
Oh, I had such hope for this. It started out strong. I gave ChatGPT my parameters: revenue, industry, hiring signals, etc., and asked it to build a database of 300 prospects. It said it needed time to do this, so I asked if it could do it in 72 hours. “Sure,” ChatGPT says.
ChatGPT lied.
Six weeks later, and I’m still waiting. I’ve asked three or four times how that database is coming, and it either tells me how to build a database or promises me it’ll be ready “Monday.”
On the plus side, it did give me a preview list of 10 companies, and eight were on target, which was exciting. However, a full list of 300 is still too heavy a lift.
Grade: D
Is AI Worth It?
Yes, if you treat it like a partner, not a magic wand.
AI excels at structured tasks. AI makes quick work of checklists, outlines, and draft cleanups so you can focus on other tasks. You can lean into your experience and judgment while your assistant handles the grunt work.
I’m treating AI as a collaborator and using it to amplify my strategic thinking. I’m finding new ways to use ChatGPT to reduce busy work and sharpen my thinking so I can move faster.
And it’s okay to use different AIs for different types of work. Maybe ChatGPT wasn’t great at building a prospect database, but perplexity.ai might be. Experiment. Keep what works.
How are you using it?
