When a client sent me a draft of a strategy she’d cooked up with AI, I almost missed the B2B writing opportunity. But I didn’t.
White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
When a client sent me a draft of a strategy she’d cooked up with AI, I almost missed the B2B writing opportunity. But I didn’t.
White papers may not be the effective lead magnet they used to be, but they’re not dead. Their role is evolving. Here’s how to adjust.
Think consistent posting on LinkedIn is too hard? These three mindset tricks help you consistently use LinkedIn for lead generation.
B2B buyers are using AI’s GEO for search and discovery. So how do you position your B2B writing content so it has GEO visibility?
Besides providing a good living, what else would a successful business deliver? Here are some metrics of successful LinkedIn creators.
Based on seven years of consistent posting, these content strategies are most effective for writers to find leads from LinkedIn.
Want to establish your credibility and earn more? Use these top tactics and tools well-paid LinkedIn creators are using right now.
LLMs excel at spotting patterns, but not so much at creating meaning. Become a better thinker and B2B writer by training your AI.
As more searchers find their answers from LLMs, it just makes sense to future-proof the projects you write with AEO. Here’s how.
You submitted your best work… and your B2B client doesn’t like your copy. Now what? Use this four-step process to get back on track.
Business systems create predictability, which clients interpret as professionalism, earning you their trust. Here’s how to get started.
With clarity, a simple plan, and 90 days of focused action, you can build a professional portfolio that attracts higher-paying clients.
When your prospect objects to your offer, it’s a gift. Learning how to handle those objections makes you a stronger business owner.
When you shift your writing strategy from SEO to AEO, your content is more likely to be found through AI-driven search.
Reach your B2B writing prospects using effective cold email. To deliver a high-converting B2B sales email, use this 9-part structure.
Love writing for your clients, but not marketing to get them? Why not gamify your marketing with these 3 steps and be more consistent?
These 3 client types can be counted on to hire writers, even when everyone else is cutting. Here’s who you should be reaching out to.
Think consistent posting on LinkedIn is too hard? These three mindset tricks help you consistently use LinkedIn for lead generation.
B2B buyers are using AI’s GEO for search and discovery. So how do you position your B2B writing content so it has GEO visibility?
Besides providing a good living, what else would a successful business deliver? Here are some metrics of successful LinkedIn creators.
Based on seven years of consistent posting, these content strategies are most effective for writers to find leads from LinkedIn.
Want to establish your credibility and earn more? Use these top tactics and tools well-paid LinkedIn creators are using right now.
LLMs excel at spotting patterns, but not so much at creating meaning. Become a better thinker and B2B writer by training your AI.
As more searchers find their answers from LLMs, it just makes sense to future-proof the projects you write with AEO. Here’s how.
You submitted your best work… and your B2B client doesn’t like your copy. Now what? Use this four-step process to get back on track.
Business systems create predictability, which clients interpret as professionalism, earning you their trust. Here’s how to get started.
With clarity, a simple plan, and 90 days of focused action, you can build a professional portfolio that attracts higher-paying clients.
When your prospect objects to your offer, it’s a gift. Learning how to handle those objections makes you a stronger business owner.
When you shift your writing strategy from SEO to AEO, your content is more likely to be found through AI-driven search.
Reach your B2B writing prospects using effective cold email. To deliver a high-converting B2B sales email, use this 9-part structure.
Love writing for your clients, but not marketing to get them? Why not gamify your marketing with these 3 steps and be more consistent?
These 3 client types can be counted on to hire writers, even when everyone else is cutting. Here’s who you should be reaching out to.
