If you’re a copywriter conducting interviews, understanding and mastering non-verbal cues is as crucial as the words you’ll write.
These cues, from glances and gestures to the ambiance of your space, speak volumes.
By mobilizing them, your interviews can become smoother, more insightful, and far less challenging.
Let’s explore why this is and how these silent powerhouses can elevate your interviews.
Making Interviewees Comfortable and Candid
An engaged and relaxed interviewee can completely change the interview process, resulting in richer stories and deeper insights.
Here’s how non-verbal cues play a vital role.
1. They create a safe space.
Interviews often dig into an individual’s vulnerabilities and unique perspectives. Many interviewees start off guarded and hesitant about sharing too much. You can signal a judgment-free environment using non-verbal cues like soft eye contact or a gentle nod. It will encourage them to open up.
2. They encourage elaboration.
The value of an interview lies in the depth of shared information. How do you coax more than surface-level answers? Through active listening. Gestures like leaning in or jotting down notes show interviewees their insights are valued, prompting them to share more.
3. They build trust.
Trust is the backbone of effective interviews. Words help, but non-verbal cues often bear the brunt of the work. Simple actions, like mirroring their motions or an having open posture, forge a connection. Feeling this bond, interviewees tend to be more open and candid.
4. They smooth over awkward moments.
Every interview has its hiccups — hesitations, pauses, or occasional misunderstandings. This is where non-verbal cues, like a comforting smile or a soothing gesture, come to the rescue, turning potential missteps into genuine moments of bonding.
Tips for Non-Verbal Cues
Incorporating non-verbal communication into your interview might seem overwhelming. But with awareness and practice, you can master these silent signals.
1. Your camera placement
Your camera’s position is pivotal in how the interviewee perceives you and the environment.
There’s nothing more distracting to the viewer than having to look up your nostrils while they talk to you.
You want your camera at eye level. It simulates a face-to-face conversation and makes the interaction feel natural. If you’re using a laptop, consider stacking it on some books or a stand to achieve the right height.
Make sure you’re centered in the frame, with your head and upper body visible, to avoid unnecessary distraction and keep the focus on the conversation.
2. Your lighting
Good lighting accentuates your facial expressions, a crucial part of non-verbal communication.
Whenever possible, use natural light. Natural light offers a soft, flattering glow, making the interview more like a face-to-face conversation.
Position yourself so a window is in front of you, illuminating your face. Never sit with a bright light source behind you, as it will cast shadows on your face that hamper visibility and create an impersonal vibe.
If you’re relying on artificial lighting, consider a soft light source. Harsh lights can be unflattering and create stark shadows. Try using a ring light or a lamp with a diffuser to achieve a gentle, even glow.
3. Your background
A distracting backdrop can shift the interviewee’s focus.
Opt for a neat and uncluttered space. This doesn’t mean it has to be sterile or devoid of personality. A bookshelf, a plant, or artwork can add character without distraction. Just make sure it’s subtle and doesn’t scream for attention.
While splashes of color can be lively, it’s best to stick to a neutral color palette for your background. Soft grays, beiges, or blues are universally appealing and maintain a professional demeanor.
If you’re in a space where people might walk behind you or there’s potential for other movements, reconsider your location. Even small background movements can be hugely distracting in a virtual setting.
Or choose a virtual background to ensure no one sees any potential movement behind you. But the same rules apply: it should be neat, uncluttered, subtle…
4. Your body language
Body language can reinforce your words and build trust or muddle the message, causing confusion.
Let’s take a look at non-verbal body language cues so you can see how to use them in an interview.
Smiling
A smile is the universal sign of warmth and friendliness. A genuine smile can set a relaxed tone for the interview, making the interviewee feel welcome. It communicates enthusiasm and positivity, encouraging openness.
Nodding
Nodding is an indicator of active listening. It subtly shows your interviewee that you follow their narrative and are engaged in the conversation. They’ll feel validated and encouraged to continue.
Raised Eyebrows
Raised eyebrows often signal surprise or heightened interest, indicating to the interviewee that you find specific points intriguing, which can motivate them to go deeper.
Mirroring (with caution)
Mirroring, or subtly mimicking the interviewee’s body language, can create a sense of alignment and rapport. However, it’s essential to be genuine; overt or unnatural mirroring might appear disingenuous.
Hand Gestures
Expressive hand movements can emphasize points and demonstrate enthusiasm. They make your conversation feel animated and engaging. Just be sure they don’t become too exaggerated, which can be distracting.
Leaning In
This subtle move indicates genuine interest and attentiveness. By leaning in slightly, you convey that you’re fully present and eager to grasp every detail shared.
Hand Under Chin
The hand under your chin is a classic pose signaling reflection and deep thought. You’re silently telling the interviewee you’re processing and valuing their insights.
Taking Notes
Jotting down key points shows that you find the interviewee’s information valuable enough to record. It flatters them and encourages them to offer more in-depth insights, knowing they’re being taken seriously.
Reactive Gestures
These are spontaneous reactions to what’s being shared — like a clap when hearing good news or a comforting hand on the heart during emotional moments. They add authenticity to your interactions and showcase genuine emotional engagement.
Harnessing the Power of the Unspoken
While words are undoubtedly powerful, the silence of non-verbal cues can often be the difference between a good interview and a truly exceptional one.
In your next interview, remember that every nod, every gesture, and even the backdrop you choose contributes to the interviewee’s comfort. The more at ease your interviewee feels, the richer and more insightful your conversation becomes.
What non-verbal cues have you found effective in your interviews? Share your experiences in the comments below.
