As a solopreneur, you’re often wearing multiple hats — writing, marketing yourself, researching, and handling the administrative tasks for your business.
But don’t forget that to help your client win, you need to stay up-to-date with what’s going on in the B2B marketing world.
When you’re busy running your business, you may regard upskilling as time-consuming. Well, yes, it is. But it doesn’t have to be. How? Well, say hello to podcasts — the ultimate sidekick for multitaskers.
Imagine this: wisdom from the pros, actionable tips, and tales of increased conversion rates — all pouring into your ears whether you’re stuck in traffic, exercising, or just chilling. It’s like having a mentor right in your pocket.
I get it, though, the podcast universe is vast. Where do you even start? That’s why we’ve got your back. We’ve rounded up the crème de la crème — the top 9 B2B copywriting podcasts.
Ready? Let’s dive right into it.
1. Copybloggers FM
Sonia Simone and a team of copywriting experts at Copyblogger are here to help you upskill as a copywriter. Copywriter FM is a treasure trove of knowledge for writers looking to sharpen their copywriting skills, just like their blog.
The hosts cover various topics related to content marketing, copywriting techniques, and effective communication strategies. With a complete focus on practical advice, they share actionable tips to help you appeal to your B2B audience and make them take action.
2. B2B Marketing and Copywriting Podcast by Linda Melone
Understanding the nuances of marketing will not just make you a copywriter but a content partner. And the best way to learn about marketing? Listening to Linda Melone’s podcast.
The B2B Marketing and Copywriting Podcast is a must-listen for B2B copywriters seeking to excel in business writing.
Linda’s extensive background in marketing and copywriting equips her to provide invaluable insights into the intricacies of crafting effective B2B content. Her podcast delves into various facets of B2B marketing and copywriting, offering practical advice, expert interviews, and real-world examples that writers can learn from and implement.
3. The Psychology of Copywriting by Geoff Kullman
Geoff Kullman’s “The Psychology of Copywriting” podcast delves deep into the psychological aspects of copywriting, offering a unique perspective on how to craft persuasive B2B content.
Kullman, a seasoned copywriter and psychology enthusiast, explores the science behind why certain words, phrases, and techniques resonate with audiences on a psychological level.
4. B2B Q&A | Your B2B Content Questions, Answered
As the name sounds, this podcast answers all your burning questions regarding B2B writing and marketing.
Whether you’re a novice or a seasoned professional in B2B content, this podcast provides insightful answers, practical tips, and actionable advice to help you navigate the challenges and complexities of the industry.
It’s a podcast that any B2B content creator must have in their playlist.
5. The Neville Medhora Podcast
Neville Medhora is an industry name and a recognized authority in copywriting and entrepreneurship.
His newsletter and podcast deliver a wealth of insights. His approachable style makes complex copywriting concepts accessible to all, whether you’re a seasoned writer or a newcomer.
6. The Copywriter Club
This vibrant hub for copywriters is hosted by Kira Hug and Rob Marsh.
This podcast goes beyond the traditional boundaries of B2B copywriting to cover various writing, marketing, entrepreneurship, and personal development topics. The hosts bring in a diverse array of guests, including successful copywriters, marketers, and business owners, making this podcast a well-rounded resource for B2B copywriters.
7. SaaS Marketing Superstars
If you’re a B2B SaaS copywriter or an aspiring one, this podcast is for you! It brings together the brightest minds in SaaS marketing to share their insights, strategies, and success stories.
While tuning in to this podcast, expect to gain a deep understanding of the unique challenges and opportunities in SaaS marketing and practical advice for creating compelling copy that resonates with SaaS audiences.
8. Good Copy Bad Copy
Hosted by Doris and Bertie, this podcast is dedicated to dissecting and analyzing both effective and ineffective copywriting examples across various industries, including B2B.
With an educational approach, the podcast takes a deep dive into the psychology, techniques, and strategies behind copy that works and copy that falls flat.
9. High-Income Business Writing Podcast
You own a writing business and need to know how to grow it.
Hosted by Ed Gandia, this podcast is a resource-packed show designed for B2B copywriters seeking to turn their skills into a profitable business. It goes beyond the art of writing to focus on the business side of freelancing and copywriting.
Ed, an industry expert and successful freelancer, shares practical advice, insights, and strategies for building a high-income business writing career.
Best Copywriting Podcasts — Final Thoughts
The best part about these podcasts is they offer insights into the nuances of B2B marketing, the psychology of persuasion, and the art of crafting compelling narratives. So, whether you’re seeking actionable advice or inspiration, these podcasts will keep you informed, engaged, and poised for success in the ever-evolving landscape of B2B copywriting.