Discover How Using Wireframes Is a B2B Writer’s Secret Weapon

Using one simple tool can give your clients a better experience and increase the perceived value of your copywriting packages.

I’m talking about wireframes… and using them to turn in your web copy can help you create a more attractive copywriting package while providing additional value to your clients.

In this blog post, we’ll discuss wireframes, why they benefit both the client and the copywriter, and how they can enhance your copywriting packages.

So, let’s get started…

What Are Wireframes?

Wireframes are visual representations of how a website or a web page will look, similar to a blueprint or mockup. They are a tool used to show the structure, layout, and functionality of the page. Wireframes help web designers and developers create a website or page with a high-quality user experience (UX).

Here’s an example of a what a wireframe of AWAI’s home page would look like:

 

Wireframes can also communicate design ideas to anyone who needs help visualizing the end product. Some clients are not as proficient at imagining how things will look, so wireframes draw a clearer picture.

Using wireframes confirms everyone involved in the project is on the same page, avoiding delays, limiting misunderstandings, and ensuring the final product is of the highest quality.

So while wireframes are usually a tool for designers and developers, copywriters can also use them.

Benefits of Using Wireframes

Using wireframes can be beneficial to both the copywriter and the client.

Before we look at the various benefits, you should note: If you’re working with an experienced entrepreneur or a large company that has a design team, wireframes probably aren’t necessary.

But a wireframe can be beneficial if your client is newer to business or if your client will be doing the design work themselves.

Benefits for Clients

1. Wireframes provide a framework where clients can visualize the end product. With a wireframe in place, the client can focus on your copy and not worry about how the text will look on the final page.
2. A wireframe will put the copy elements in the right place. When the client constructs the page and pastes your copy into place, they don’t have to worry about getting the order wrong because they can see where it’s supposed to go.
3. Wireframes reduce overwhelm. Getting lost in the details is easy when working on a project. Wireframes can help the client focus on the critical elements. They can see how the copy will look on each page and how the design flows from one area to the next.
4. A wireframe helps the copy dictate the design. Instead of being in a situation where you must adjust the copy to fit a premade template or design idea, your copy takes center stage. It clearly tells the story that needs to be told.
5. Wireframing the copy makes the designer’s job easier. The designer may not have the experience or knowledge about the subject to ensure the copy is presented correctly. The page may not convert well if the designer breaks up or rearranges the text in a way that doesn’t convey the intended message.
6. If you understand user experience, you can pass this on in the wireframe. You can include white space or break up blocks of text. You can use proper SEO practices with h1, h2, and h3 tags. These are elements many designers and clients don’t understand.
7. Wireframes are more exciting for the client. They paint a picture for the client, showing them what’s possible. The client can see their project coming to life. A text-only document lacks the visual appeal of a wireframe.
8. Wireframes can provide clients with a better understanding of how their website or application will look and function. This allows clients to make changes before development begins, reducing the cost and time associated with making changes after the project gets underway.

Benefits for Copywriters

1. Wireframes give you an easy way to visualize the structure and layout of a website or page you’re working on. You can see if your bullet points are too long or if you need to break up blocks of text. This can help you write more effective copy tailored to the user experience.
2. Using wireframes can result in fewer edits. Because you have a visual representation, there are fewer opportunities for misunderstandings between you and the client. This means the project moves faster.

How Wireframes Enhance Your Copywriting Packages

The most significant benefit to you as the copywriter is how wireframes can enhance your copywriting packages.

If your client is used to working with copywriters who deliver copy in a standard document format, using wireframes will increase the perceived value of your service over someone else’s.

Imagine your copy in a plain text document. And then, imagine that same copy in a wireframe where the client can see the copy as it will look on the final page. Which is more appealing? The copy in a wireframe that showcases the final product!

You can charge more for that appeal because the client sees additional value. But wireframes aren’t much additional work for you.

By including wireframes in your services, you can give clients a better understanding of their project and a more detailed look at the final result. This allows you to offer a comprehensive copywriting package worth higher rates.

Final Thoughts on Wireframes

Using wireframes, you can create a visual mockup of your copy to help you communicate your ideas more effectively to clients and charge higher rates for your services.

Wireframes can be a great asset to any copywriter’s toolkit and help you create better copy for your clients. Try using wireframes in your copywriting business to see a difference in your work and in the client experience.